Sponsors are the life-blood of cycling teams—without them, the cycling world would be very different. In the early days of the Tour de France they dressed from head to toe with what they personally owned. Only after some time did some manufacturers seize the opportunity for having their products seen by tens of thousands of people. Today, there are millions of people looking on at Tour.
It was good to learn that Skype has stepped in as one of the sponsors for the HTC-Columbia team now taking part in the Tour de France.
One of Skype's managers summed it up nicely when he said, "That's the beauty of Skype; it allows people to do the things they normally do together even when they are thousands of miles apart." I've used Skype for several years and it's a great program.
But, who knew there was still room on the kit for yet another logo!
Posts
No comments:
Post a Comment